Father’s Day is a great time to explore the role of fashion in father–son relationships. It is often timeless yet modern looks that bring the generations together, as well as the courage to experiment. Together with our guest author and style expert Dominik H. Müller, we are taking a look at the fashion parallels between fathers and sons and offering a few styling tips for men of all ages.
One of the most important people in a man’s life is his father. He is a role model, adviser and sometimes a rival. Ideally (and usually when the son reaches adulthood), he is also a friend. Fathers undoubtedly influence their sons’ sense of style to varying degrees, whether consciously or subconsciously. Fashion can be a shared interest in father–son relationships, provided that they also share similar tastes.
„My dad is not just a dad, but also a good friend. Just as I can talk openly with him about other things in my life, he is open-minded when it comes to fashion sense,” says Müller, describing the relationship with his father and their shared interest in fashion.
Mature consumers have changed over the years. They now take a greater interest in fashion, and the clothes chosen by style-conscious men of 60 or thereabouts are not necessarily any different to those of younger generations. At the same time, many young men value a classic style that is both contemporary and ageless. As a result, many items work well at any age: understated sandals, clean-cut sneakers, plain Bermuda shorts, casual shirts, checked patterns ... In fact, there is a long list of things that both father and son can wear.
What’s more, men of different generations are exposed to the same trends, as they come and go – and come back again in modified form. This makes it possible for both fathers and sons to fall in love with similar clothes and pair them with a stylish classic, such as boat shoes. Fashion sense is also becoming more daring, with young and “old” alike opting for flamboyant colors and combinations.
"My dad often wears color-coordinated outfits, such as socks or shoes that match the color of his shirt."
"Be bold and daring when it comes to styling!"
The Finer Points
Thanks to the rise of athleisure, comfort is now cool, according to Angelo Romero, executive vice president of Earth Brands. And if the company’s 2016 sales are any proof, he would be correct. “We had to revise forecasts numerous times to attend to a much higher-than-planned demand for the Intrepid open-toe shoetie silhouette,” Romero cites as one example.
Director of Marketing Katie Dobbs adds that Earth’s health-and-wellness heritage is playing to the brand’s advantage with today’s overriding health-conscious culture. “We began as a wellness shoe company over 40 years ago when the original Kalso Earth Shoe was created by Anne Kalso, a Danish yoga instructor,” she says. “To this day, we pride ourselves on developing shoes for women that remain true to her founding beliefs that comfort and whole-body wellness begin from the ground-up.” Dobbs adds that for Spring ’17, marketing efforts aim to refocus on telling Kalso’s story and how she continues to inspire the brand.
Specifically, the spring collection draws on active-fashion inspiration with an expanded variety of materials and colors. “Comfort is made cool by combining athletic technology with classic silhouettes,” Romero offers. “The Earth/Earthies collection for Spring ’17 [pays] special attention to leather finishes and manual burnishing that highlight the artisan approach we bring to product manufacturing.” He cites such tech- and fashion-forward aspects as laser cutting, reptile print and metallic finishes as well as floral prints “borrowed from high-end fashion houses.” What’s more, Romero says, a broad retail price range ($90 for sandals up to $180 for summer boots) offers a little something for everyone.
But for an authentic comfort brand, looking good is not necessarily as important as feeling good. Earth tapped consumers for feedback, who said that while other comfort brands provide some anatomical support, footbeds are typically too hard or not supportive enough to allow an optimal degree of softness. For example, Romero notes that while there are offerings in the market featuring memory foam insoles, those don’t offer much actual support. In contrast, he cites Earth’s new multi-density footbeds, designed to combine anatomical structure with different densities. “With the multi-density footbeds, we have been able to provide the consumer with a more complete, balanced support and comfort experience,” Romero explains.
Buyers at the recent round of trade shows (bookings were at an all-time high) gave their vote of confidence, reports Romero. “We are having considerable growth in a very competitive environment,” he says, describing the comfort category as crowded. “But I’m not surprised by that,” he adds. “Recently I was in Italy attending the Micam show, and it was obvious that the focus on comfort was prevalent in women’s footwear.”
So how does Earth set itself apart from the sea of comfort brands? “The key factor is while staying true to our comfort roots, to push the design boundaries of what people perceive as comfort shoes,” Romero says. He adds that part of the category’s over-crowding is due to a favorable exchange rate causing European brands to push into the U.S. market. It means brands have to be even more on top of their game to present a meaningful difference. “We differentiate ourselves by working very closely with key retailers in different distribution channels and identifying ways in which we can partner to attend market opportunities,” Romero says, noting that Earth is able to get cutting-edge ideas into fruition faster than its competitors. “Our advantage over other brands is that we are nimble. Our development/sourcing center in Asia materializes concepts and turns ideas into actual product very quickly.”
You may be tying up those last few details for your summer vacation and making your packing lists too. Maybe you plan to go somewhere exotic where sun and sand take you far away from your cold desk at work. Or maybe you want to find yourself lost in history- overseas, or across the country. Regardless, one thing you definitely need is a comfy pair of shoes, like our Duo sandals. This classic sandal has supported many feet on trips all over the globe.
While you grab your sandals and suitcase, consider a trip to San Antonio in the Lone Star state. You can visit San Antonio Shoemaker’s Factory to find out how handcrafted comfort is created. Also visit our General Store for a true Americana experience.
Even better, you could win a free trip to San Antonio as a part of our Grand Prize package for our “Where in the world has your Duo been?” contest. Tell us where this iconic SAS sandal has taken you in life. Or check out one of our 25 new limited edition Duos available in select stores, or for order over the phone (Call our Customer Service Line Monday through Friday 7:45am to 4:45pm CST at 1-877-782-7463).
Folks are already sharing their photos of themselves in Duo sandals while travelling all over the globe, so send yours in and you could win. Learn more here.
It’s summer time! You may be heading to the coast to splash away the stress of the ordinary. One thing that is definitely out of the ordinary is the extreme comfort of an SAS shoe.
Take a look at some of the great sandals we have that have all the style, yet also the feeling of comfort that only SAS hand-craftsmanship can bring. Every step is like walking on pillows! You can handle all the sightseeing and shopping your heart desires without the pain that an ordinary shoe brings.
So why not toss those ordinary flip-flops that have no support and put some spring in your step with SAS!
By Mandy Mullen