Brand Highlight: On

Brand Highlight: On
Aaron Macaraeg

If you’re looking for a great pair of active lifestyle shoes to add to your collection, we're here to help! You've probably seen the iconic On Cloud 5 out and about town. From the waitress at your favorite brunch spot to the hot moms on their early morning walks, everyone agrees that these shoes are comfortable, good for you, and good for the planet. They're only getting more popular, which means On is definitely a brand to watch.

Founded by Swiss Ironman champion Olivier Bernhard, these shoes are intended to withstand whatever exercise you put them through. Engineers work with runners to figure out what will make a running shoe the best for foot health, like creating more cushioning for softer landings. On shoes are made by athletes, for athletes, but you don’t have to be an athlete to love them! 

olivier bernhard running

So what makes On shoes so special? All On shoes have Cloudtec, a revolutionary material that absorbs impact, reduces strain, is extremely lightweight, and makes it feel like you’re running on a cloud. 

ON cloud tec

Shoes shouldn’t be just about looking and feeling good – they’re about doing good, too. On believes in sustainability and responsible manufacturing, so all of their shoes are made with bio-based and advanced recycled materials. Their goal is to make high-performance products with the smallest possible footprint. Their CleanCloudprocess captures carbon emissions that are then made into foam cushioning, moving them closer to a fossil-free running shoe. 

You don’t have to take our word for it, of course, but you should probably listen to Roger Federer. He’s a part owner of the brand, and even has a line named after him – The Roger Collection. Professional runners like Telahun Haile Bekele, Yared Nuguse, and Gustav Iden have also given their input to help ensure On’s shoes can hold up to the most strenuous of circumstances. 

White Cloud 5

Our favorite style is the On Cloud 5. Whether you’re revamping your workout fit or just need a comfortable everyday shoe for Christmas shopping, hot girl walks, and running errands, the Cloud 5 will be your go to shoe. The only question is what color will you pick?


White and Black cloud 5

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